From the perspective of overall development, as long as there are no fatal problems, the industry will take the road of healthy and sustainable development. Then, the current aluminum alloy door and window industry is in the stage of rapid development.
the aluminum alloy door and window industry has developed for many years. After entering 2017, it has gradually found its own direction and positioning, and found its own value and market. Then, from the perspective of overall development, as long as there are no fatal problems, The industry will follow the path of healthy and sustainable development. At present, the aluminum alloy door and window industry is in the stage of rapid development. How to maximize and strengthen the market is a problem that enterprises need to think about
the growth period of the aluminum alloy door and window industry detonates the market and promotes the core point of enterprise development.
the aluminum alloy door and window industry is in the stage of rapid development. New categories have passed the introduction period and smoothly entered the growth period. The category scale will be further released, and the entire aluminum alloy door and window market will grow rapidly. At this time, the main problem facing the industry is no longer to discover and develop the market, but "how to detonate?" "How to make it bigger?" Category market problems
change development thinking, explore new ideas to solve problems
the growth mode of enterprises must break through the growth paradigm of "opportunity orientation + single point breakthrough" and change to "scale and price + marketing tactics + rapid expansion"
the so-called rapid expansion refers to the process that enterprises focus their products on the price range and market level with the largest sales scale at this stage, and through the application of comprehensive and effective marketing tactics of external market expansion and internal management adjustment, promote the geometric expansion of the market and the expansion of capital from detonation to fission, so as to realize the increase of their operation scale and capital efficiency
the new marketing mode "focus + single point breakthrough"
"focus + single point breakthrough" marketing mode is suitable for the consumption of new categories. The aluminum alloy door and window market has not been popularized. Because only some opinion leaders are consuming this category first, enterprises can only focus on local consumers and try to drive the popularization and popularization of overall consumption through a single breakthrough
after several years of consumption cultivation and market breakthrough in the aluminum alloy door and window market, the consumer group will gradually enter the popularization stage from the niche, and the consumption trend will gradually enter the popular stage from the embryonic stage. The popularization, popularization and trend of a new category of consumption is coming
in general, in this era of consumers, if the aluminum alloy door and window market wants to become bigger and stronger, it must meet the fundamental needs of consumers, based on the interests of consumers, strengthen communication with consumers, and always pay attention to the changes of consumers and consumer behavior, so that the aluminum alloy door and window market can remain invincible
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